5 Reasons Why Cleaners Need A Website 2019
If you are going to enjoy success as a professional cleaning agency here in Australia you have to be sure that your online presence is really dialed in.
We live in the middle of the most competitive business environment that’s ever existed. Your potential clients are going to be using the internet to find services like yours, but they are going to stumble across all of your competitors along the way as well.
Worse, even if you are able to convince them to click your results in the search engine or your digital ads all of your competition remains just a click or two away if your website isn’t pitch perfect.
If you aren’t taking full advantage of everything that the internet has to offer when it comes to business and marketing leverage these days your cleaning service is really missing out!
Here are five ways we answer the “5 reasons why cleaners need a website 2019” question and how you can make the most of your online cleaning service platform.
1. Show Your Cleaning Work
Potential clients are going to want to see that your services are professional, complete, and in line with their expectations. If you really want to make an impression with your website it’s not a bad idea to include before and after pictures of your work, showing just how well your cleaning services turn out.
2. Share Testimonials From Happy Clients
Anything you say about the services you offer here in Australia will automatically be filtered out by potential clients just because you are saying them. People understand how aggressively companies market and advertise these days and remain more than a little skeptical.
On the flip side, when your customers and clients are saying the same exact things about your business people are a lot more likely to pay attention. You’ll have an opportunity to prove your services are worthwhile without having to do any of the marketing and advertising heavy lifting on your own.
3. Outpace the Competition
For one reason or another, professional cleaners in Australia aren’t making as much of the internet as a business tool as they could (and really as they should).
This gives you a world of opportunity here.
By taking advantage of online marketing platforms like Google AdWords as well as organic search engine optimisation efforts, social media marketing, and email marketing you’re able to greatly expand your marketing effectiveness without having to spend a mountain of money along the way.
It doesn’t take long to start running circles around your competition with this approach.
4. Automate and Systemise Your Business
The more you can automate and systemise your business these days the better off you are going to be, the more profitable you become, and the better your business operates on a day-to-day basis.
Start using your professional cleaning service website to collect payments online, to book cleaning services and handle all of your scheduling for you, and to build up a database of your customers that allows you to regularly market and advertise to them in a targeted way that boosts your business as well.
5. Establish Trust and Credibility
As we highlighted above, consumers and clients today are far more skeptical than ever before. They are always on the lookout for businesses that aren’t completely legitimate and are looking for reasons not to do business with someone more often than not.
People expect you to have a professional website and if you do not – or if you don’t have a website at all – the odds are pretty good that you’re going to be sending up red flags that your potential customers and clients are running away from as fast as possible.
Open New Sales Channels
You can also offer a host of other products and services related to professional cleaning solutions through your new website, all of which can help you build better profits without having to spend a mountain of money along the way.
Having the opportunity to sell products online through e-commerce tools integrated directly into your website alone can add to your overall lifetime customer value significantly. This can change the metrics of your business in a hurry.
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